Written by Jon van Wyk
Emma Williams is one of the avant garde of emerging artists on the Fraser Coast. Based in Maryborough, she is deeply connected to her craft and her community.
Recently, Emma sat down with me for a heartfelt conversation, shedding light on her creative process, her influences, and the ‘magic’ that brings her artwork to life. It quickly became apparent that her artistic journey is one of inspiration, resilience, and part of her identity, both as an artist and role model to those around her.
Speaking with Emma, it becomes clear that her artistic journey was profoundly shaped by her upbringing. “My parents were both very artistic,” she explains, her eyes lighting up as she speaks of her childhood. “Growing up in a house where creativity was encouraged and celebrated made all the difference.”
Her father, a craftsman, immersed himself in woodwork and pottery, even building their home from the ground up. “He was always making something,” Emma recalls. Her mother, too, contributed to this creative atmosphere, engaging in various arts and crafts. “We lived a bit out of town, and I think that isolation fostered our creativity to an even greater extent,” she adds. This nurturing environment laid the groundwork for Emma’s love of art, igniting a passion she would nurture as she grew.
Even though Emma was surrounded by art from a young age, her initial foray into painting was more of a whimsical exploration than a serious pursuit. “The first few paintings I created were simple—lots of browns and reds. Just basic stuff,” she admits, laughing self-deprecatingly. However, Emma quickly realised that the world of colour was more complex and vibrant than her early works suggested.
“It took time to learn about colour theory and how to balance shades and tones,” she reflects. Gradually, through experimentation, her style evolved, and she began to develop a unique voice characterised by a captivating use of colour and composition.
As Emma’s skills improved, so did her sense of self as an artist. Yet, despite her undeniable talent, it was the times she spent exploring her creativity alone that gave her the most fulfilment. “I often think, ‘Why would anyone want to hear my story?” she admits with a chuckle. But her perspective changed when she began to receive more and more positive feedback from friends, family, and fellow artists.
Speaking about her recent love of bringing her works to local markets, Emma explains how things began. “I’d say my involvement with markets really started when we moved our lives over to northern Western Australia for a time several years ago. In the middle of raising a young family & working, I began a side hustle of buying clothing & accessories. I needed something to keep me busy, plus limited shopping in a mining town meant anything clothing/ accessory related was exciting for the residential ladies … and of course me.”
Emma recalls being surprised by the response to her work on display at a craft stall recently. “People were connecting with my pieces in ways I never imagined,” she shares. It was this sense of connection that fuelled her desire to create more connections at local art markets where she felt good about presenting her work to the community.
“Going to markets was a real turning point for me,” Emma recounts. “I met so many like-minded artists and had the opportunity to share my story and my art with others. It built my confidence significantly. I think it’s priceless when someone walks into your stall & their eyes light up as something you have made catches their eye, knowing they felt something and it connected with them. That’s what I love the most about my market days.”
It is evident that community plays a central role in Emma’s artistic journey. The support she receives from other artists and locals has helped her flourish. “There’s a real sense of camaraderie among artists in this area. We share resources, support each other, and collaborate on projects,” she says. This vibrant network of creatives and artisans not only inspires her but also contributes to what is increasingly becoming a rich culture of the arts in Maryborough.
Emma’s connection with her community extends beyond mere artistic collaboration however. She is a passionate advocate of several causes, explaining, “I have had the great pleasure of donating many of my artworks to various local fundraising events, breast cancer & mental health being the main ones.”
Emma also actively seeks ways to engage others in art, finding joy in sharing her knowledge and passion with aspiring artists. She encourages community members of all ages to explore their creative sides. “It’s so rewarding to see people discover their own love for art,” she expresses, her passion obvious.
As our conversation unfolds, Emma shares her artistic process in detail. “With every piece, I aim to capture emotions and experiences—not just the visual representation,” she conveys. Her works invite viewers to reflect on their connection with the environment, tapping into the deep well of inspiration offered by the landscapes around her.
“The right colours and proportions come together to tell a story,” she notes. “And that’s what makes it feel like magic.” Her works, infused with vibrant blues, earthy greens, and highlights of warm colours, evoke feelings of serenity and spontaneity—qualities that resonate with many of her admirers.
Despite her growing success, Emily remains humble and dedicated to her craft. “I don’t think you ever stop learning as an artist,” she reflects.
“Every new piece challenges me to try something different and push my boundaries.” The growth mindset she embraces not only serves her art but also those around her. From making bags to expressive portraiture, Emma has explored an almost eclectic range of styles and mediums throughout her journey. “I’m not sure how to even describe my ‘design style,’ “ she states. “But I love colour – incorporating colour into everything I make. It makes me & others feel good when colour is around. This is something that I’ve been exploring more recently in my paintings which I use a ‘in the moment and how I feel approach with’. I’m thriving on this approach at the moment.”
Reflecting back on her artistic journey, Emma conveys that it hasn’t always been smooth sailing. Like many creatives, she has faced self-doubt and the challenges of balancing her art with daily responsibilities. “Sometimes it feels overwhelming, but I remind myself that is why I started. Art is the way I express myself, and that’s still worth every bit of effort.”
With her passion and dedication, Emma’s future looks bright. She envisions expanding her presence in the art community, possibly showcasing her work in a solo exhibition. “I want to share my journey with others and show them what art has done for me,” she states.
Clearly, Emma embodies the spirit of a modern artist striving to connect with her roots while paving the way for future generations. Her transformation from a ‘small town creator’ to a confident artist reflects the power of community, support, and resilience.
In Maryborough, Emma’s impact is palpable. Her artworks invite dialogue, inspire connection, and celebrate the beauty of both nature and creativity. As she continues her artistic journey, Emma is not only crafting beautiful pieces; she is also cultivating a legacy of artistic expression, a true testament to the enduring power of creativity in everyday life.
Through her artistry, Emma reminds us all that art is more than just a visual experience; it’s a bridge that connects us to one another and to the world around us. Emma’s talent is the essence of her artistry—dedicated to the art of living, creating and inspiring others. She leaves me with these words. “Creativity isn’t something I chose, it’s how I’m made and how I survive.”
You can regularly find Emma at her vibrant art stall at Wednesday and Saturday Markets at Pier in Hervey Bay, as well as the Handmade Artisan’s Market held regularly at the Brolga Theatre in Maryborough.
FB / insta @emmawilliamsdesigns